What Is a Commercial Video

What Is a Commercial Video?

A commercial video is a short-form type of advertisement placed on TV, streaming services, social media platforms, and other digital channels. Ideally 30 seconds long, great commercial videos promote a company’s mission, product, or service in a compelling way to draw in prospective customers. As opposed to more in-depth videos such as product demos or explainer videos, commercials are high-level and offer a glimpse of the company’s value offerings. This glimpse helps to create an emotional connection and generate excitement with a broader audience through targeted digital ad campaigns. 

Why Should You Invest in Commercial Video Production? 


Investing in commercial video production is an excellent path for businesses to spread brand awareness and get potential and existing customers excited to take action in order to learn more. Like other marketing videos, commercial production also builds trust and credibility among customers, and they’re more likely to be shared than any other type of content. 

In fact, according to a recent Wyzowl survey, 88% of respondents stated they were convinced to buy a product or service by watching a brand https://sites.google.com/view/film24video/film24’s video. Additionally, people are also “twice as likely to share video content with their friends than any other type of content, including social media posts, blog posts/articles and product pages.” If you want to boost brand awareness, improve social engagement, and drive sales, it’s a no-brainer. 

What Is the Process for Creating a Commercial Video?

No two videos will be the same (or they shouldn’t be), but there is a general production process starting from planning in pre-production to post-production revisions and final touches. 20/20 Visual Media’s team works closely with clients each step of the way to ensure their stories are portrayed accurately and that videos meet their marketing goals for the best ROI.


Video storytelling is a powerful tool, but it needs to have a strategy behind it to make it effective. During pre-production meetings, our team begins by helping clients define their target audience, core messaging, and tone. Other key components include identifying the ideal style of video (such as animated vs. live action, for example), securing the right filming location, and ensuring logistics such as filing permits and booking talent in advance.


After establishing a concrete plan, 20/20’s production team takes the lead to film the commercial, making certain each shot accurately represents the client’s brand and video marketing goals.  


The magic happens in post-production when our editors use music, voice overs, graphics, animation, and other elements to carefully craft a refined, bite-size story that instantly garners attention. 

How Can I Make My Commercial Video Production Stand Out?

Being authentic to your brand and sharing your unique story are key to differentiating your commercial from the competition. A compelling commercial should influence your audience to take action to learn more and/or purchase a specific product or service. Other components to consider when creating a video commercial include: 

  • Knowing your target audience and their pain points

  • Focusing on defining your core message 

  • If there is a call-to-action (CTA), make it clear and easily accessible (such as displaying a QR code) 

  • Keeping it simple and reflective of your brand to entice your audience 

  • Investing time in finding a professional production crew and talent for premium quality